Building Great Leaders

Executive Summary

APi Group was launching a corporate-wide enduring purpose initiative, focused on creating great leaders at all levels within the organization. In introducing this new corporate-wide value, APi Group needed to gain employee buy-in as well as initiate leadership training.

Challenges

APi Group wanted an interactive, engaging, and motivational online leadership training program that communicated their “Everyone is a Leader” value. In order to maximize the message impact they wanted to include elements of interactivity that isn’t possible with traditional video.

Our Solution

We designed and developed an interactive video solution within Storyline for employees to begin seeing themselves as leaders, regardless of their position within the company. This included a creative solution for launching interactive video across mobile platforms.

How It Helped

We helped APi Group deploy the new message corporate-wide to inspire enthusiasm and buy-in for their enduring purpose.